GetJenny’s €10M Valuation Requires €20M in Revenue

Finnish enterprise software startup GetJenny just raised €2 million from Dubai Angel Investors and others.


Assume, based on comparable deals, that GetJenny sold a 20% equity stake in their company to Dubai Angel Investors.

Price startup = price deal / equity stake sold.

Then GetJenny is priced at €2 million / 20% = €10 million post-money.


Assume, based on comparable deals, that Dubai Angel Investors wants to have a shot at making 10x on their investment.

Exit value = price startup * money multiple.

Then Get Jenny’s €10 million valuation requires a €10 million * 10 = €100 million exit value.


Assume, based on comparable European enterprise software companies, that GetJenny trades at 5x revenue at exit.

Annual revenue at exit = exit value / revenue multiple at exit.

Then GetJenny’s €100 million exit value requires €100 million / 5 = €20 million in annual revenue at exit.

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