The No-Nonsense Guide to Your Valuation

When investors ask for a valuation, many founders choke. They stutter, stall or worse: ask the investor. The investor is puzzled. Founders can name the price for their product. Then why not for their shares?

The #1 Guide to Startup Valuation hands you the tools to value your startup. You will learn:

  • The difference between selling your product and raising money
  • Why investors buy your shares
  • The 4 building blocks of startup valuation
  • How to value your startup if you raise money with equity
  • How many shares you have to give away if you do a convertible
  • How to choose between one and multiple exit scenarios
  • How to choose between a convertible with a discount and a discount and a cap
  • How to choose between equity and convertible debt

You can download all the spreadsheets that are used in the book FOR FREE. They make it easier to fully grasp the examples. And value your startup in less than 5 minutes.

This Straightforward Book Is Not a Luxury
If you don’t speak your investor’s language, negotiations fail. If you don’t understand an investor’s logic, negotiations fail. And if you can’t get your investor to agree on a fair valuation, negotiations fail. So, stop improvising. Save yourself the time, money and frustration. Get this book.

About the Author
Joachim Blazer is a longtime founder, investor and valuation expert. He holds a Master of Economics degree from Erasmus University Rotterdam. Joachim loves startups.

Buy the eBook for $9.99 or Paperback for $15.99 on SOLD OUT. But check this.

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“Buy this book. It helps you to quickly negotiate the right valuation with investors, saving you a lot of time, money and frustration.”

Dirk de Bruijn – Founder at Swapfiets

“When aiming to raise investment, I cannot stress enough how important it was to dive into proper valuation methods. Joachim provided us with exactly the right tools and information to be able to construct a solid and substantiated valuation. It definitely helped us in successfully closing our seed round.“

Graciëlla van Hamersveld – Co-Founder at Closure

“Glad to see Joachim share his knowledge into a book. With detailed examples, it helps entrepreneurs to build a clear and solid foundation before talking to investors.”

Jian Jiang – Co-Founder at ParkBee

“Joachim is an expert in capturing the essence of financial deals. A must read if you want to have a meaningful conversation with investors.”

Sander ten Kate – Founder/CEO at Senfal

“Joachim gives the answers exactly when the questions pop up in your head.”

Bas van Wieringen – Co-Founder/CCO at PeelPioneers

“This book helps you understand the funding process and the investor’s perspective on it. Joachim’s method set us off to a good start and helped us make a professional impression throughout the valuation process.”

Ide Swager – Co-Founder at Momo Medical

“A no-nonsense guide that, just like Joachim, provides valuable knowledge in an easy to understand guide, supporting a better deal.”

Meeuwis van Wirdum – Co-Founder at CoVadem

“The two working sessions with Joachim were worth their weight in gold. We have gained insight into how investors think and got clear answers to our questions. Really a great guy with expertise in the valuation and strategy of startups.”

Jasmijn Kok – Founder/CEO at Oppas Madelief/Nanny Nina

“A must read for every entrepreneur. Joachim guides you through all relevant dynamics from every angle when raising capital, including the very important one of the investor. Leading to a fair deal for both sides under the right terms in the quickest way possible.”

Willem Kesteloo – Co-Founder/CFO at PHYSEE